CASE STUDIES / Sticky Bean Coffee
Brewing a bold identity.
The Situation
Sticky Bean Coffee, sought to carve a unique identity in a crowded market—with a focus on sustainability and authentic flavors. Something that would resonate with both coffee connoisseurs and casual drinkers alike.
The Challenge
Craft an identity that highlighted their commitment to quality while embracing their playful, down-to-earth character. Something as bold as their coffee.
The Vision
Develop brand strategy that celebrated Sticky Bean's roots in small-batch roasting and their dedication to ethical sourcing. We drew inspiration from the vibrant coffee-growing regions and Sticky Bean’s rich, diverse product offerings. The color palette reflected the earthy tones of coffee farms, while the typography was chosen for its clean, approachable style...which, again…is just like their coffee.
45%
increase in total market sales in first quarter
8x
increase in wholesale
2x
increase in volume of coffee sold than before the rebrand. 🤯
Professional, Experienced, First-class. These are the words to describe Provisioner and their brand update/marketing services they completed for our small, locally owned coffee roasting company. From the initial project inquiry to the completion of services rendered, we have been beyond satisfied with what Provisioner has done to elevate our brand. It's truly taken us to the next level!
DJ Hughes
Founder / Chief Roasting Officer
🎉
The Results
The brand identity launch was met with enthusiasm, boosting Sticky Bean's visibility and engagement, increasing market sales by 45% in the first quarter, with 22% increase in beverages sold and a significant uptick in customer loyalty and repeat purchases. The new identity not only differentiated Sticky Bean Coffee in the marketplace but also forged a strong connection with their target audience, cementing their place as a beloved local coffee brand and the unofficial sponsor of the Provisioner workday.